At 9:28 am on January 11, the auspicious time had arrived, and the Custard Group's New Year's Annual Meeting and Housewarming Celebration officially kicked off. In an instant, firecrackers blasted, the sound was deafening, and colorful confetti flew in the air, as if cheering for this grand event. Then, the bright five-star red flag slowly rose to the sound of the passionate national anthem, and all the staff stood solemnly and saluted, expressing their deep respect for the motherland.

Then, amid warm applause from the audience,Chairman of CASDE GroupMr. Lu Zhensen solemnly announced that the Custard Group Industrial Park was officially completed and put into use. This announcement was like an exciting clarion call, playing the prelude to the new journey of the Custard Group.

Then, the lion dance and eye-dotting session pushed the atmosphere to a climax. At the subsequent ribbon-cutting ceremony, the group leaders held scissors and cut the red silk together, symbolizing a good beginning. The ribbon fell, marking the official opening of a new chapter for the Custard Group Industrial Park, and the future is full of infinite possibilities.

Mr. Lu Zhensen, Chairman of CASDE Group, delivered a speech

Mr. Lu Zhensen, Chairman of CASDE GroupSpeech

Member of Zengjiang Street Party Working Committee

Deputy Director of the Office

Mr. Liu Yongqiang delivering a speech

Zengjiang Chamber of Commerce Leadership Mr. Luo Junxuan delivering a speech

Customer Representative President of Longxing Group Ms. Qin Shaobi delivered a speech

The host announced the official start of the celebration ceremony

Group photo of leaders and distinguished guests at the ribbon-cutting ceremony

Group photo of leaders and distinguished guests at the ribbon-cutting ceremony

The lion dance ceremony at the company's main entrance

Leaders and distinguished guests collectively perform the lion dance and dot the eyes ceremony

Leaders and distinguished guests collectively perform the lion dance and dot the eyes ceremony

Lion dance performance

Lion dance performance Caiqing ceremony


The opening ceremony of the new industrial park of Custard Group


Mr. Lu Zhensen, Chairman of CASDE Group&

Group photo with Mr. Lu Weishen, General Manager of the Automotive Products Division


Raise the national flag and play the national anthem


Celebration ceremony venue audience seats


Celebration ceremony venue audience seats


Mr. Lu Zhensen, Chairman of CASDE Group&

Group photo of the Integrated Marketing Division


Mr. Lu Zhensen, Chairman of CASDE Group&

Group photo of key customer department


Mr. Lu Zhensen, Chairman of CASDE Group&

Group photo of the fifth marketing department


Mr. Lu Zhensen, Chairman of CASDE Group

Office Lion Dance Reception Ceremony


Mr. Lu Weishen, General Manager of Automotive Products Division

Lion dance ceremony


Director of Finance Ms. Lu Yinping

Lion dance ceremony


Mr. Li Weiwei, Deputy General Manager of 4S Store Channel Division

Lion dance ceremony


Mr. Wang Xiaoyuan, Deputy General Manager of 4S Store Channel Division

Lion dance ceremony


Director of Integrated Marketing Division Mr. Shi Huayang

Lion dance ceremony


Lion dance ceremony for each sales department

2. Continuous improvement, never stop

Mr. Lu Zhensen, Chairman of CASDE Group, delivered a speech
 

Time soon came to 11:30, and the luncheon of the celebration ceremony officially kicked off. First, Mr. Lu Zhensen, Chairman of Custard Group, took the stage to deliver a speech and gave everyone a detailed report on the performance report for 2024. In the report, he clearly sorted out the achievements made by the company in various business segments in the past year. Whether it was a breakthrough in product research and development or an expansion of market share, each piece of data embodied the hard work of all employees. Afterwards, Mr. Lu Zhensen confidently planned the performance in 2025, clarified the company's development direction and goals for the new year, and made every employee present feel the infinite possibilities of the future.

Then, leaders took turns to come on stage and started a solemn and warm toasting ceremony. They raised their glasses and expressed their best wishes to all employees, thanking everyone for their efforts and dedication in the past year. Then, the lunch officially began, and delicious dishes were served one after another, with fragrance everywhere.

During the meal, wonderful performances were performed one after another. The subsequent employee recognition ceremony pushed the atmosphere to a climax. The company recognized the employees who performed outstandingly in the past year. They worked diligently in their respective positions and were role models for all employees to learn from. Finally, the exciting lottery ceremony began. The lucky employees received surprise bonuses and prizes, and the scene was filled with laughter.

The entire lunch session not only allowed everyone to taste the delicious food, but also made everyone feel the warmth and vitality of the Custard Group family.

The management of Custard toasted and took a group photo


Strategic Partner Award-Group Photo


Ten-Year Partner Award-Group Photo


Mr. Lu sends flowers to customers


2024 Outstanding Corporate Management Award


2024 Outstanding Management Officer Award


2024 Outstanding Employee Award


2024 Most Improved Employee Award


2024 Outstanding Newcomer Award


Calligraphy presented by customer representatives on site

Mr. Lu Zhensen, Chairman of CASDE Group&

Mrs. Li Yangchun, wife of the Chairman of Custard Group

Live performance of the song "Grateful Heart"

Li Weiwei, Deputy General Manager of 4S Store Channel Division

Live performance of the song "Today"


Lu Weishen, General Manager of the Automotive Products Division, led

Custard Group Management

Chorus "Tomorrow Will Be Better"


Reciting "18 Years of the Custed People, Setting Sail Again"


Li Yan live track

Strolling the Road of Life

One Person Has a Dream

I Like You


Dance "Happy Frog"


Dance "Special Love for Special You"


Dance "Wealth from All Directions"


Dance "Dynamic Dance"


Sketch "Selling Waterless Water"


Group photo of the winners of the 1,000 yuan cash prize


Group photo of the winners of the 1,000 yuan cash prize


Group photo of the winners of the 1,000 yuan cash prize


Group photo of the people who received the cash prize of 800 yuan

3.Enriching the agenda to help growth

 

All employees of the Custard Group

Taking a group photo at the entrance of the new factory in 2025

 

Time flies, and in the blink of an eye, it is the end of another year. In this year, we have walked hand in hand, experienced countless challenges and opportunities together, and achieved many proud achievements.

From January 9 to 10, 2025, according to the annual meeting schedule, the company held a two-day sales meeting. The meeting focused on enhancing employees' product knowledge and improving their business capabilities. During the meeting, everyone actively communicated and the atmosphere was very warm.

At the same time, each sales department carried out the 2024 annual summary report in an orderly manner. Employees carefully reviewed past achievements, carefully summarized lessons learned, and closely combined the company's strategy to plan the work direction for the new year. After sufficient communication and sharing, employees have a deeper understanding of the company's business, clearer goals, and are fully prepared for the work in the new year.

Mr. Lu Zhensen, Chairman of CASDE Group, delivered a speech


Mr. Lu Zhensen, Chairman of Custard Group, made a speech


Mr. Lu Weishen, General Manager of Automotive Products Division

Deputy General Manager of 4S Store Channel Division

(Concurrently) Director of Marketing Department III

(Concurrently) Director of Marketing Department VI

(Concurrently) Director of Marketing Department 7

Mr. Lee Wai Wai


Deputy General Manager of 4S Store Channel Division

(Concurrently) Director of Marketing Department II

 Mr. Wang Xiaoyuan

General Manager of Integrated Marketing Division Mr. Shi Huayang


Ms. Huang Langping, Director of Key Account Department

Deputy General Manager of 4S Store Channel Division

(Concurrently) Director of Marketing Department 8

(Concurrently) Head of Marketing Department 9

 Mr. Xing Jishun


Mr. Guan Guangbing, Director of Investment Promotion Department


Mr. Chen Yaochang, Director of 4S Store Integrated Channel Department


Ms. Li Haixiu, Director of Marketing Department


Mr. Xu Jialin, Director of Marketing Department 4


Ms. Wang Yanchao, Head of Marketing Department 5

Mr. Li Keguan, Head of Marketing Department 7


Ms. An Yuanyuan, Head of Marketing Department 10


Group photo of some colleagues from the Integrated Marketing Division


Group photo of some colleagues from the Key Account Department


Group photo of the four marketing departments


Group photo of the fifth marketing department


Group photo of the seven marketing departments


Group photo of some colleagues from the Marketing Department 10
 

The 2025 New Year's Annual Meeting and Housewarming Celebration is an important milestone in the development of the Custard Group. It is both a review and summary of the past year and the starting point for a new journey.

During these three days, we witnessed the completion of the new industrial park, participated in fruitful sales meetings and summary reports, and shared joy at the luncheon, which enhanced team cohesion.

Looking into the future, the Custard Group will rely on the new industrial park, uphold the value of “Custard—Let Us Share”, continue to delve deeper into the chemical industry, and with the joint efforts of all employees and partners, continue to expand its business and provide high-quality products and services to more industries. Let us work together to create new glory for the Custard Group in the new year!